The Big Idea

It’s a letter learning kids can feel with squishy, squashy Playfoam and New York Times’ Best Seller Pete the Cat! Shape eight colorful bricks of Playfoam to match the letters shown on 13 double-sided Pete the Cat alphabet sculpt-me cards for sensory stimulating, hands-on practice with letter formation. Playfoam is kid-safe, non-toxic, and never dries out.

Psst…They’re Learning!

• Build letter recognition & formation

• Develop fine motor skills

• Encourage independent learning

• Playfoam is the perfect sensory learning compound

Cut to the Chase

• Includes eight colorful bricks of sculptable Playfoam and 13 double-sided Pete the Cat sculpt-me letter cards

• Non-toxic Playfoam never dries out

• Secret non-stick formula won’t stick to carpet or clothes